Today, influencers, brand ambassadors, and customer reviews play a vital role in how people see your business. Customers often consider feedback from other customers prior to discovering a brand.
Building a strong online presence can help a company make a lasting impression and build a sense of trust.
Building an Online Presence
While social media can help increase views and engage customers, you’ll need to do some of the work yourself.
Consistency
Ensuring your company’s contact information is consistent across all your social media channels is a must. If a customer contacts a business information about a product or service and their contact information is inaccurate, that customer is unlikely to return or repeat business.
Engagement
Customers like to see businesses engaging not only with their customers, but their community and the world around them too (I.e., current events/trends). If you can incorporate anything going on in the world today in your posts, do it!
Interaction
Customers like to see businesses being active. Posting on social media sites daily, responding to reviews, and promptly responding to questions lets customers know you’re actively participating and making an effort.
Visuals
Customers like to see your business, whether that’s through your brand, posting images of products, posting videos of your services, or offering how-to demonstrations associated with your industry. How-to videos also fall under engagement and interaction.
Social Media Platforms
Using all the social media platforms the Internet has to offer may harm your business rather than help it. Knowing the purpose of each platform can help you determine which platforms work best for your company.
Facebook is one of the most popular platforms businesses use, as it has a wide range of capabilities, a purpose of building relationships and brand loyalty, and nearly three billion users.
YouTube
Mostly known for its video content, many users use YouTube to post videos for educational, entertainment and inspirational purposes. Posting how-to videos is common on this social media site.
Instagram is a great platform for industries that utilize imagery. For example, hair salons, restaurants, real estate companies, art, retail, e-commerce, automotive, and other companies would benefit from this platform. Instagram’s purpose is to start conversations and build relationships through imagery.
Getting followers, likes, and views can be quite challenging if your audience is small. With social media marketing, you can increase followers, likes, subscribers, and views. It’s important to create a social media marketing plan for your business and implement it constantly.
